Social Media Marketing Strategy
I help you to develop your strategy and plan of Social Media Marketing on Facebook, LinkedIn, Youtube, Wechat, Weibo and Youku.This includes:
1. Specification of your SMM goals, such as:
- Attract new customers;
- Maintain long-term relations with existing customers;
- Increase Brand awareness;
- Reputation management;
- Educating customers;
2. Research your customers and competitors:
- Research your competitors in Social networks
- Find your target customers: research groups & forums;
3. Better understand your customers:
- Design a portrait of your target customers;
- Identify types of content they like;
- What are they talking about?
4. Preparing Content marketing strategy & plan
- incl. different types of content: video, audio, text, pictures, games;
5. Engaging visitors and customers
- Identify groups and influencers in Social networks
- Find and engage Influencers
- Attract more visitors with paid Advertising Campaigns:
6. Marketing automation and control:
- Social media marketing software
- Social media analytics software
- Setting KPIs in Social media marketing