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Social Media Research
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VASILY KASHKIN TRAINING & EDUCATION Global marketing Social Media Research For partners
Research tools & data
In our research, we use both traditional and modern research tools. These include:
- Automated tools for Social Media data mining and processing;
- Online surveys;
- Automated text mining and content analysis (LIWC, Lexalytics, IBM SPSS Text Analytics etc.)
- Internet research;
- Data processing, modelling and visualization tools; (SPSS, Statistica, R, Phyton, SQL)
- Digital analytics tools, incl. User Experience, Web Metrics, Graph analysis;
- Traditional marketing and economic research tools, both qualitative and quantitative: questionnaires, industrial analysis, focus groups, interviews, market data analysis etc.
All our research activities comply to General Data Protection Regulation (GDPR) of European Union