Export Marketing Digital Strategy

This course helps you identify new perspectives for your business in key export markets and set marketing & sales plans.

This course includes following topics:

• How to identify prospective regions for export sales: market growth rates, trends of demand;
• How to estimate and research competition;
• How to find your target customers in other countries online;
• Find out selling and promotional channels typical for this market;

In this course I help you to develop your own digital marketing plan, that will include following parts:

1. RESEARCH COMPETITION & DEMAND

How to use online marketing research & analytics tools

• Online surveys;
• User experience (UX) research;
• Social media research;
• Web-metrics analytics;
• Advanced use of Searching engines;

2. PREPARE YOUR PRODUCT / SERVICE LINE FOR FOREIGN MARKET

• Concept of consumer value and product line;
• Product line and pricing strategies;
• Calculate your break-even point, Return on Investments and Return on Marketing Expenses;
• Two- and three-level marketing; front-end and back-end product;
• Managing customers life-cycle and customers relationships;
• Importance of specialization and market niche;

3. DIGITAL MARKETING STRATEGY

3.1. Website and Searching Engine Optimization

• website design and landing pages;
• website content;
• SEO;
• web-metrics and KPI
• User Experience (UX) optimization

3.2. AdWords: Google, Baidu, Yahoo, Yandex

• Google AdWords;
• Google analytics tools;
• Baidu AdWords and Baidu analytics;
• Yandex AdWords and Yandex analytics;

3.3. Social Media: promotion and advertising

• Facebook, Twitter, LinkedIn, Instagram;
• Wechat, Weibo;
• Vkontakte;
• Social media research and analytics tools;

3.4. Find your target customers and get in touch

• Social networks: LinkedIn, Facebook, Weibo, Wechat
• forums, websites, databases;
• target customers search / lead generation software;

3.5. Database / email marketing

• how to collect email databases;
• email responding software;
• how to design emails;
• how to make it sell

3.6. Content-marketing (videos, pictures, articles)

• how to attract customers with natural content?
• types of content, content design;
• your partners: media, news & industrial websites, bloggers
• your corporate groups and news in Social media;
• research based content marketing;

3.7. Partnerships

• AdWords partnership;
• lead-generating partners for your business;
• bloggers and social media influencers;
• media;
• offline partners abroad;

Send a message to discuss details