Social Media & Internet research can be very helpful as part of investment research and due diligence. It works both for direct and portfolio investment analysis.
Internet & Social Media research help to discover:
- due diligence: valuable information about history and background of owners and employees;
- working environment and possible conflicts inside the company;
- leadership and management style and problems in the company;
- Human Resources skillfulness and competencies;
- employees turnover rate;
- better understanding the reasons of employee turnover rate
- brand reputation and customers loyalty;
- metrics indicating web-traffic positioning of the company compared to competitors;
- product and service compliance to current social trends and demands;