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Social Media Research

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Customer research

Customer research helps to identify needs, wants and preferences in order to improve the customer value of your products. This kind of research is also used in order to improve the User Experience of your website

Customer research is usually conducted through:

  • questionnaires (online or offline);
  • individual interviews and focus groups;
  • customer observations;
  • Internet research tools, such as Social Media research and automated text analysis.
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